So, the idea is captured and you are ready to make it happen, right? Almost, first we have to break the idea. Break the idea? Every diamond must go through the fire before it’s beautiful. When I finish the creative process the first thing I do is make sure the idea will live past me. We do this by breaking the idea. This would be the more logical step of the idea process.
Example Idea:
Idea: Building a 32 foot arch on stage.